Latest update
20/08/2025
Cookies Policy
WHAT AND WHY
What are cookies and other similar technologies?
Cookies and other storage technologies (collectively “cookies”) enable local storage and session browsing to help you interact more easily with our site. These are typically small text files downloaded by your Internet browser to your device when you visit our site.
We also place cookies on your device when you interact with third-party site technologies, such as scripts, pixels, and tags, that we integrate into our site for advertising purposes. This works by placing and triggering cookies to track users as they interact with our site and ads.
We also use other technologies similar to cookies. We use them to transmit the information collected about you when you visit our site for other applications.
Below are details about the use of these technologies and how you can change cookie settings based on your preferences.
What are cookies for?
To optimize your online experience
Cookies perform various functions that help us make your online experience smoother and more interactive. This is especially true if you use the same device and browser each time you visit our site.
Some cookies are considered essential for the operation and maintenance of Groupe GPS sites and they allow us to:
● Provide you with access to site services and features at any time;
● Display consistent and up-to-date information;
● Enable a smooth online experience.
To offer you content and offers tailored to your interests
Groupe GPS uses advertising targeting cookies. These cookies retain information from your browsing history to record your interests and browsing activities on our site. This allows us, or our partners, to:
● Promote Groupe GPS products on other websites based on your visits to our site;
● Combine and optimize our information so that Groupe GPS online ads you see are more relevant to you and better match your interests.
To help us improve our websites
Cookies allow us to improve our websites by analyzing how visitors use them. We identify popular content and use this information to better anticipate what may interest or be useful to users. This helps us to:
● Better understand how visitors use our sites, in order to perfect and improve the browsing experience;
● Test different concepts and display more personalized content.
Cookies also allow us to understand how you use and interact with our Site, so you don’t have to remind us each visit. They help remember your preferences and identifiers when you log in. If we know your settings and preferences, we can:
● Offer you a more personalized Groupe GPS experience by helping you navigate more efficiently to the most relevant pages;
● Remind us of certain personal preferences, such as your language settings and preferred configurations;
● Adjust content based on your preferences and provide you with personalized content.
Types of cookies
Groupe GPS and its partners use different types of cookies based on their function and usage. These cookies are described in more detail in this policy and can be managed here:
We use these cookies to:
● Identify you and allow you to log in to your user account;
● Remember your previous choices such as cookie consent.
Additional information about these cookies:
Strictly necessary cookies are essential cookies to allow you to navigate our site and use the features we offer. You could not use the site without these cookies, and thus display a version and presentation of the site adapted to your internet connection. In addition, these cookies ensure that when you change pages, the function of changing from http to https takes place. Your consent is not required for the use of functional cookies.
These cookies cannot be disabled using any of the features of this site.
Analytical Cookies
We use these cookies to:
● See how you interact with our site;
● Learn more about your individual journey through the pages;
● Improve our site and tailor it to your preferences.
Additional information about these cookies: Analytical cookies collect information about how users interact with our site and allow a site to save information already entered (such as identifiers and language choice) in order to offer you enhanced and more appropriate functions. Analytical cookies are also used to enable the functions you request, such as video playback, but are only activated by the user.
You have the right to withdraw your consent at any time. This withdrawal does not affect the lawfulness of data processing carried out previously on the basis of your consent.
You can, at any time, disable these cookies by clicking on the buttons below or through your browser settings.
Advertising Cookies
We use and allow third parties to deploy these cookies to:
● Provide advertising with relevant information;
● Prevent the same advertisement from appearing continuously.
Additional information about these cookies:
These cookies allow for advertising and other marketing communications more tailored to your profile and interests. They remember your visits to sites and share this information with, for example, advertising agencies and media. In addition, information collected by these advertising cookies can be used by our partners to create segments based on the affinities of website users, allowing us to offer relevant advertisements on other sites and create similar audiences. They also limit the number of times an advertisement is displayed, to avoid overexposure and user annoyance.
You have the right to withdraw your consent at any time. This withdrawal does not affect the lawfulness of data processing carried out previously on the basis of your consent.
Personalization Cookies
We use and allow third parties to deploy these cookies to help us:
● Provide multimedia content;
● Keep your information secure when you are logged in;
● Customize your experience on our site by presenting you with content that may interest you based on your previous online viewing.
● Offer advertisements that are better tailored to your interests.
Additional information about these cookies: These cookies allow a website to save information already entered (such as usernames and language choice) to offer you better, more tailored functions. These cookies are also used to enable the functions you request, such as video playback, but are only activated by the user. They enable us to offer a website with optimal features. You can, at any time, disable these cookies in the settings of this cookie policy or from your browser. These cookies do not track your activities on other websites.
These cookies also help us personalize your experience on our site.
You have the right to withdraw your consent at any time. This withdrawal does not affect the lawfulness of data processing carried out previously on the basis of your consent.
What should you know about cookies?
Cookies contribute to offering a better and faster experience. A large majority of websites use cookies or similar technologies.
The next time you visit the same site using the same device, the site, which initially triggered the cookie configuration, will recognize your previous visit, and in some cases, it will then adapt the content. This way, your experience on the site will be more tailored to your interests and preferences.
First-party cookies and third-party cookies
“First-party cookies” are those that Groupe GPS deploys on the site you are currently visiting and interact with when you use our websites.
Our sites may also offer content from other sites that deploy their own cookies. These are “third-party cookies,” defined by someone other than Groupe GPS. These partners may install cookies while you are visiting the Groupe GPS site and receive information. You will need to consult the sites of these third parties to learn more about their use of third-party cookies.
What happens if I refuse cookies?
If you decide to refuse cookies that require your prior consent, we will not use them. If you decide to withdraw previously given consent, we will no longer use them and will delete them (if they are internal cookies). Withdrawal of consent does not affect the lawfulness of data processing carried out previously based on your consent. This means that in the case of personalization and advertising cookies, you will not benefit from all the features and functionalities of our site. Likewise, you can refuse analytical cookies. In this case, we will be less able to know what you like or dislike on our site, so that we can improve it.
We are not able to delete third-party cookies. If you want to delete them, you must do so in your browser settings. Additionally, if you refuse or withdraw your consent to advertising cookies, you may not necessarily see fewer ads because advertising is not displayed through cookies – but the ads you are exposed to will not be tailored to your needs.
Managing cookie settings from your browser
You can manage (enable/disable and delete) cookie settings on our site from the features above, and also by modifying your browser settings. Most browsers allow you to manage your cookies by accepting or rejecting all of them, or by accepting only certain types of cookies. The procedure for managing and deleting cookies is usually found in the built-in help function of your browser.